Search Marketing

 

If customers can't find you, you're leaving money on the table

Search marketing is the process of gaining traffic, visibility, and leads from search engines through both paid and unpaid efforts. It’s critical that your business gets found online when people search for your related products & services. We provide search marketing services that cover the 2 primary types of search marketing available. 

 Paid Search

Paid search typically refers to the Google Adwords program, which gives you much more control over your search placement and will allow you to see results more quickly. When using these "sponsored ads", your ad appears on the right side of the search-engine page or at the very top of the page of the left hand column. Although your ad placement is largely based on price, Google also factors in your ad quality and information quality of your landing page. 

Local Search

Local Search describes the process of getting found by searchers in your local area. Local Search is similar to organic search because the listings are free and you have less control over placement compared to paid search. However, our team can influence your listing by using specific placement strategies.

 

The research proves that Search Marketing an key part of most inbound marketing plans

  • Almost 134 million people in the U.S. use search engines on a regular basis to find information online. (Source: recent Marketing Sherpa study)

  • 68% of search engine users click on listings that make the first page of results while only 8% go beyond the first three pages of results. (Source: recent Jupiter Research study)

  • Google claims just over 77% of the global marketing share percentage, in terms of the use of Search Engines. (Source: NetMarketShare, 2016)

  • Google “near mesearches have increased by two times over the past year. (Source: Search Engine Watch, 2016)

  • Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (Source: NetMarketShare, 2016)