Our Principles

  • Customer Obsessed: Create the best possible product for our clients. When the customer wins, we win.

  • Truth Is In The Numbers: Decisions are based on best available data, not emotion.

  • Focused, Intelligent Action: Do less, better, to completion. Activity ≠ productivity.

  • Keep The 1 Thing The 1 Thing: It’s best to do one thing really well than a lot of things poorly.

  • Extreme Ownership of Client Results: If they aren’t succeeding, it’s our fault and we need to find the solution.

  • Always Be Honest: Honesty will force you to be the person you know you should be.

  • Continual Self Improvement: Push through personal barriers no matter how Uncomfortable.

  • Operate Lean & Frugal: Only invest in what’s necessary to move the needle forward.

  • Do It Right The First Time: Never seek short term solutions for long term problems.

  • When Working, Go All In or Not At All: You will make exponentially more progress and be happier doing it.